The Interior Design Industry is huge and varied and brimming with gorgeous products and thoughtful designs, and each year we see the release of exciting new ranges to beautify our homes and make everyday life a little more comfortable. More people than ever before are paying attention to trends, design, and capturing a style that is right for them and it’s great to see global brands and independent businesses providing products, solutions, ideas and inspiration for every budget, requirement and style!
While we here at McMillan Interiors dislike slavishly following trends, but rather advocate creating a home that is personal, fun, and individual, there is one company that we love to watch for trend prediction: Pantone.
In December of each year Pantone predict what the forthcoming predominant ‘Colour of the Year’ will be – a prediction based on research, culture analysis, and forecasting trends. Pantone colour experts have been researching and predicting colour trends since 2000 by examining colour influences around the world in business, fashion, the arts, the entertainment industry, tourism and even current events. It’s not a science and it’s not set in stone – rather it’s a guide, a suggestion, a commentary on current cultural flow. 2017 was the year of ‘Greenery’ – a zesty shade of yellow-green that channelled ideas of Spring, freshness, energy, new beginnings, nature and the outdoors.
Certainly we saw a lot of green throughout 2017 but it remains to be seen whether Pantone actually predicted what people wanted. Bottle green, emerald green and leafy green proved popular and will likely remain so throughout the next year. But what colour has Pantone predicted to be big in 2018? Designers, makers, influencers, and consumers all waited with bated breath… and just a few days ago Pantone indulged us with a colour that is a bold and unexpected deviation from the zesty brightness of Greenery.
Ladies and Gentlemen, the Pantone Colour of the Year 2018 is….
Ultra-Violet! (Did you see that coming?…)
Here’s the official line from the Colour Specialists at Pantone:
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet light the way to what is to come.” – Leatrice Eiseman (Executive Director of the Pantone Colour Institute)
Ultra Violet echoes the artistic genius and individuality of David Bowie, Prince, Jimi Hendrix. It captures exploration and innovation in science, technology, spirituality, mindfulness. According to colour theory, purple is associated with wealth, royalty, ecclesiastical power and interestingly, purple has often been seen in significant cultural changes and shifts throughout history. Clearly the forecast of Ultra-Violet in 2018 is much more than just aesthetic – it’s a symbolic prediction and prophetic statement on what’s to come in the arts, business, culture, science, politics. As Laurie Pressman of Pantone summarises:
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”
Fascinating! We can’t wait to see how this plays out throughout 2018.
So what do you think?
Do you love Ultra Violet?
Are you on the fence?
Personally, when I first heard the announcement I was a little disappointed. This Autumn saw the release of some gorgeous palettes and colour-ways in the new designer collections. Matthew Williamson, Nina Campbell, Designers Guild had some stunning designs featuring sumptuous chocolates, striking blacks and fresh corals. I thought chocolate brown was going to be a thing. I thought we were going to stay moody and dark and sumptuous.
However I’ve really come round to the idea of Ultra-Violet. It’s not my favourite colour in interiors – purples can very easily go wrong and look a bit dated. But I’m really curious to see how it’ll play out over the incoming year and how designers, stylists and homemakers work with this bold and statement-making colour. Despite my initial reservations, I’m absolutely delighted that we’re staying big and bold with colour in 2018! Ditch the beige and inject colour and character and fun into your home!
If you fancy injecting your home with some Ultra-Violet glam in 2018 we’ve gathered up some ideas for some fabulous furnishings below. If this has whetted your appetite please get in touch with us.